Featured designs
Graphic tees rooted in service, resilience, and the people who stand beside you.
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Stand Guard Stay Dangerous Tee
Regular price From $32.99 USDRegular priceSale price From $32.99 USD -
Don't Die Tee
Regular price From $29.99 USDRegular priceSale price From $29.99 USD -
Colorado Built Tee
Regular price From $29.99 USDRegular priceSale price From $29.99 USD -
She Served V-Neck Tee
Regular price $24.99 USDRegular priceSale price $24.99 USD
Find your next favorite
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Men's Tactical T-Shirts – The Watch Brand
Explore men's crew-neck T-shirts with Colorado-inspired graphics and designs that speak to...
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Women's Tactical V-Neck T-Shirts – The Watch Brand
Discover women's V-neck T-shirts, including She Served, Colorado Built, and original Watch...
Meet The Watch at Mission to Zero
Saturday, September 12 • Pikes Peak Indian Motorcycle
6650 Corporate Drive, Colorado Springs • Opening ceremonies at 9 a.m.
Come see The Watch at the 8th Annual Pikes Peak Mission to Zero Poker Run, a CVMA® CO 3-2 sanctioned event. Meet us, choose your design and size, and have your shirt pressed on-site to take home. Available blanks, prints, and pressing times vary.
Your choice, made to order
Choose your design and size. We press your apparel after you order, so we do not need to keep piles of finished shirts in stock.
Have a deadline or a custom order? Contact us first so we can confirm timing.
Carry it with you
Hoodies for the road, the gathering, and everything after.
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OG Blood Red & Bone Hoodie
Regular price $44.99 USDRegular priceSale price $44.99 USD -
Death From Above Hoodie
Regular price $44.99 USDRegular priceSale price $44.99 USD -
OG Red Spade Hoodie
Regular price $44.99 USDRegular priceSale price $44.99 USD -
OG Grey The Watch Hoodie
Regular price $45.00 USDRegular priceSale price $45.00 USD
The meaning behind The Watch
The Watch began with something personal: trying to hold yourself together while still showing up for everyone else. We are building this apparel business to give that experience a voice and make a difference in our community.
The line in our name represents a lonely post. Our message is that you do not have to stand there alone.
Built for your crew
We make custom and bulk apparel for units, clubs, teams, organizations, and events. Send us your design, quantities, sizes, and deadline. We will confirm pricing and the production timeline with your quote.







